At 777xy, your personal data is treated with the same care as your funds. This Privacy Policy explains exactly what information 777xy collects from Pakistani players, how it is used, how it is protected, and what rights you hold over your own data.
Before you read the full policy, here is a plain-language summary of the six core commitments that guide how 777xy handles your personal information.
Every connection to 777xy — from your 777xy login to JazzCash deposit confirmations — is protected by 256-bit SSL encryption. Your personal data and PKR transaction details are never transmitted in plain text across any 777xy service.
777xy does not sell, rent, or trade your personal information to third-party marketers. Your data is shared only with the strictly necessary service providers who help 777xy operate — payment processors, identity verification services, and regulatory bodies — and never for commercial advertising purposes.
777xy collects only the personal data that is genuinely necessary to provide gaming services, verify your identity, process your PKR transactions, and comply with licensing obligations. We do not collect data speculatively or in excess of what is required for a specific legitimate purpose.
As a 777xy player, you have the right to access a copy of the personal data 777xy holds about you, to correct inaccuracies, to request deletion where legally permissible, and to object to certain types of data processing. All data rights requests are handled within 30 days.
777xy uses cookies strictly for session management, security, platform performance analytics, and personalised content delivery. We do not use third-party advertising cookies. You can review and manage your cookie preferences at any time through your browser settings.
777xy retains your personal data only for as long as is necessary for the purpose it was collected, or as required by applicable law and licensing regulations. When data is no longer needed, it is securely deleted or anonymised in accordance with 777xy's data retention schedule.
This Privacy Policy ("Policy") describes how 777xy ("we", "us", "our") collects, uses, stores, shares, and protects the personal information of players and visitors ("you", "your") who use the 777xy platform at 777xy.org and any associated mobile interfaces or applications.
777xy is committed to handling your personal data responsibly and in compliance with applicable data protection laws and the requirements of our gaming licence. We understand that Pakistani players entrust us with sensitive financial and identity information, and we take that responsibility seriously.
This Policy should be read alongside our Terms & Conditions and Responsible Gaming Policy, both of which are incorporated by reference. By using the 777xy platform, you acknowledge that you have read and understood this Privacy Policy.
777xy collects several categories of personal data depending on how you interact with our platform. The table below summarises the main categories and specific data points collected:
| Data Category | Specific Data Points | Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number (where required), photograph or scanned ID document | Age verification, KYC compliance, regulatory reporting |
| Contact Data | Email address, phone number, residential address (city, province, postal code) | Account communications, support, verification |
| Account Data | Username, account number, login timestamps, session history, device identifiers | Account management, fraud detection, security |
| Financial Data | JazzCash / EasyPaisa account references, bank account details (HBL, UBL, Meezan Bank), transaction history in PKR, deposit/withdrawal records | Payment processing, AML compliance, withdrawal processing |
| Gaming Data | Bet history, game session logs, cricket betting markets accessed, slot game activity, Callbreak Quick sessions, color prediction records, wagering patterns | Game delivery, bonus calculation, responsible gaming monitoring, regulatory compliance |
| Technical Data | IP address, browser type and version, operating system, device type, screen resolution, referring URL, pages visited, time on site | Platform security, performance optimisation, fraud prevention |
| Communications Data | Support chat transcripts, email correspondence, feedback submissions | Support delivery, dispute resolution, service improvement |
2.1 Sensitive Data. 777xy does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, or health data, except where directly relevant to responsible gaming assessments or where you voluntarily provide such information in a support context.
777xy collects personal data through the following channels:
777xy uses your personal data only for specific, legitimate purposes. We do not use your data for purposes that are incompatible with those originally disclosed to you. The primary purposes for which 777xy processes your personal data are:
777xy processes your personal data on the following legal grounds:
6.1 Third-Party Service Providers. 777xy shares personal data with carefully selected third-party service providers who process data on our behalf and under our instruction. These providers include:
All third-party service providers are contractually required to process your data only as instructed by 777xy, to implement appropriate security measures, and not to use your data for their own independent purposes.
6.2 Regulatory and Legal Disclosure. 777xy may disclose your personal data to gaming regulators, financial intelligence units, law enforcement agencies, or courts where required to do so by law, by court order, or by the conditions of our gaming licence. Such disclosures are made without prior notice to you where legally required or permitted.
6.3 Business Transfers. In the event of a merger, acquisition, or sale of 777xy or its assets, your personal data may be transferred to the acquiring entity as part of the transaction. You will be notified of any such transfer and the privacy terms that will apply to your data following the transfer.
6.4 No Sale of Data. 777xy does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes.
7.1 What Are Cookies. Cookies are small text files placed on your device when you visit a website. 777xy uses cookies and similar technologies (web beacons, session tokens, local storage) to ensure the platform functions correctly, to maintain your login session, and to understand how players use our services.
7.2 Types of Cookies 777xy Uses.
7.3 Managing Cookies. You can control and manage cookies through your browser settings. Please note that disabling strictly necessary cookies will prevent you from using core 777xy platform features including login and deposit functionality. Browser-level cookie management instructions are available through your browser's help section.
7.4 No Third-Party Advertising Cookies. 777xy does not use third-party advertising network cookies. We do not participate in cross-site behavioural advertising programmes, and we do not allow advertising networks to place tracking cookies on the 777xy platform.
8.1 Technical Safeguards. 777xy implements industry-standard technical security measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These measures include:
8.2 Organisational Safeguards. All 777xy staff with access to personal data are subject to confidentiality obligations and receive regular data protection training. Access to production systems containing player data is restricted to authorised personnel only, with all access logged and audited.
8.3 Data Breach Response. In the event of a personal data breach that poses a risk to your rights and freedoms, 777xy will notify affected players and relevant regulatory authorities within the timeframes required by applicable law. Notification will be provided via your registered email address and, where appropriate, via a prominent notice on the 777xy platform.
8.4 Your Role in Security. You are responsible for maintaining the security of your 777xy account credentials. 777xy strongly recommends using a unique, strong password for your account and enabling any two-factor authentication options available in your account security settings. Do not share your password with any third party.
777xy retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to overriding legal and regulatory retention requirements. The following retention periods apply:
When personal data is no longer required and no legal retention obligation applies, 777xy securely deletes or irreversibly anonymises the data in accordance with our internal data lifecycle management procedures.
As a 777xy player, you have the following rights regarding your personal data. To exercise any of these rights, please contact us at [email protected] with the subject line "Data Rights Request". We will respond within thirty (30) days.
The 777xy platform is strictly intended for adults aged 21 and above. 777xy does not knowingly collect personal data from individuals under the age of 21. If you are under 21, you must not register for or use 777xy's gaming services.
If 777xy becomes aware that it has inadvertently collected personal data from a person under 21 years of age, we will take immediate steps to delete that data, close the associated account, and return any deposited funds in accordance with our underage gambling procedures.
If you are a parent or guardian and you believe that a minor has registered on 777xy without your knowledge, please contact us immediately at [email protected]. We will investigate the matter and take appropriate action without delay.
12.1 Cross-Border Processing. 777xy operates internationally and some of our third-party service providers — including cloud infrastructure providers and game content suppliers — may process your personal data in countries outside of Pakistan. Where such transfers occur, 777xy ensures that appropriate safeguards are in place to protect your data to the standard required by applicable data protection law.
12.2 Safeguards. Safeguards for international data transfers include: standard contractual clauses in our agreements with service providers, requiring them to implement data protection standards equivalent to those applied by 777xy; restricting transfers to providers operating under recognised data protection frameworks; and conducting due diligence on the data protection practices of all international third-party processors.
12.3 Payment Data. Financial transaction data relating to your JazzCash, EasyPaisa, HBL, UBL, or Meezan Bank transactions is processed by the respective Pakistani payment processor in accordance with their own privacy policies and under the oversight of Pakistani financial regulators. 777xy does not transfer raw payment credentials internationally.
13.1 Right to Amend. 777xy reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or our gaming licence requirements. The current version of this Policy, together with its effective date, is always available at 777xy.org/privacy-policy.
13.2 Notification of Material Changes. Where changes to this Policy are material — meaning they meaningfully affect your rights or how 777xy uses your data — we will provide advance notice to registered players via email to your registered address and via a prominent notice on the 777xy platform, at least seven (7) days before the changes take effect.
13.3 Continued Use. Your continued use of the 777xy platform following the effective date of any amended Privacy Policy constitutes your acknowledgment of the revised Policy. If you do not agree with any changes, you should cease using the platform and may request account closure in accordance with Section 12 of the Terms & Conditions.
If you have any questions, concerns, or requests relating to this Privacy Policy or how 777xy handles your personal data, please contact our Data Protection team through the following channel:
For urgent matters relating to suspected unauthorised access to your 777xy account or a potential data security incident, please contact us via live chat for the fastest response.
Now that you know exactly how 777xy protects your personal data, you can play with confidence. Log in to your account or explore our full gaming offering — your privacy is always our priority.